Our Story
From Family Kitchen to San Diego's Favorite Bakery
It all started with a grandmother's recipe, a bag of flour, and a whole lot of love.
How It Began
A Recipe Passed Down Through Generations
Auntie Lu grew up in a kitchen filled with the warmth of baking bread and the laughter of family gathered around the table. Her grandmother taught her that the secret to great baking wasn't just technique — it was love, patience, and the best ingredients you could find.
In 2022, after years of baking for friends and family — birthday cakes that became legendary, sourdough loaves that neighbors would trade favors for, and cake pops that disappeared within minutes — Lu decided to share her gift with all of San Diego.
What started as a small operation from her home kitchen quickly became something bigger. Word spread through neighborhoods, from Pacific Beach to Coronado, from North Park to La Jolla. People weren't just buying baked goods — they were discovering something made with a level of care they hadn't tasted before.
Our Journey
Growth & Evolution
The Beginning
Auntie Lu starts baking sourdough and cake pops from her home kitchen, sharing with friends and family. Word spreads fast.
Growing by Word of Mouth
Demand grows beyond the kitchen. Custom cake orders pour in for weddings, birthdays, and special events across San Diego.
Expanding Our Reach
We begin serving venues across San Diego County — from Hotel del Coronado to backyard celebrations in North Park. Our sourdough becomes a local staple.
A San Diego Favorite
Auntie Lu's becomes the go-to bakery for custom cakes, cake pops, and artisan sourdough. We continue growing while staying true to our roots.
The Difference
What Makes Us Different
In a world of mass-produced baked goods, we choose to do things the old-fashioned way — with patience, skill, and heart.
Small-Batch, Never Mass-Produced
Every item is made in small batches to ensure quality. We'd rather make less and make it perfect than cut corners to scale up.
24+ Hour Sourdough Ferment
Our sourdough undergoes a slow, 24-hour fermentation process. This creates depth of flavor, better texture, and easier digestibility that you can taste.
Truly Custom Designs
We don't do cookie-cutter designs. Every custom cake and cake pop order is a unique collaboration between you and our designers.
Family Recipes, Modern Techniques
We blend time-tested family recipes with modern baking science. The result is familiar flavors executed with professional precision.
What We Stand For
Our Values
These aren't just words on a wall. They guide every decision we make, from the ingredients we choose to the way we treat our customers.
Authenticity
We stay true to our roots. No trends, no gimmicks — just honest, delicious baked goods.
Excellence
Good enough isn't good enough. We hold ourselves to the highest standard in every batch.
Connection
Food brings people together. We're honored to be part of your celebrations and everyday moments.
Sustainability
We minimize waste, source responsibly, and care for our impact on San Diego and beyond.
“Every time someone takes a bite of something I've made and their eyes light up — that's why I do this. That moment never gets old.”
Auntie Lu
Founder & Head Baker
Be Part of Our Story
Whether it's your wedding day, a birthday celebration, or just a Tuesday that needs fresh sourdough — we'd love to bake for you.